R&D intensity has bifurcated. Meta (26.7% of revenue), Alphabet (14.1%), Salesforce (14.6%), and SAP (20.5%) run R&D as their dominant OpEx line. Apple (8.0%) and Samsung (11.7%) run R&D far below software peers despite absolute R&D dollars in the $25-31B range.
S&M efficiency is the SaaS dividing line. Salesforce 33.5% of revenue on S&M · IBM 12.0% · Cisco 11.4%. Meta 10.0% and Alphabet 7.6% show what "distribution-native" advertising businesses look like.
SBC as % of revenue is the single largest hidden variable in the GAAP-vs-non-GAAP gap. Salesforce 7.9%, Meta 9.7%, Adobe 8.8%, Alphabet 6.5% run SBC above the S&P 500 median.
G&A leanness favors NVIDIA (0.4%), Meta (5.0%), Alphabet (4.7%). Oracle (6.3%) and SAP (5.5%) run heavier G&A structures.
Total OpEx intensity: Salesforce 56.2% > Adobe 58.0% > SAP 55.0% > Amazon 38.1% > Meta 39.4%. NVIDIA at 12.6% is the outlier.
2. Methodology
All figures in USD millions unless noted. Foreign filers converted at approximate FY-average rates: TSMC TWD/USD 32.5 · Samsung KRW/USD 1,370 · SAP EUR/USD 1.08. Sub-broken OpEx sourced from 10-K income statements (SEC EDGAR), 20-F filings, and annual-report income statements. Companies where SG&A is reported consolidated (S&M vs G&A not separately disclosed) are marked "consolidated": Apple, Samsung. 13 of 15 companies deliver fully sub-broken OpEx from primary filings.
3.1 Revenue Decomposition (USD M)
Company
Product
Service
Subscription
Advertising
Total Revenue
Microsoft
64,773
20,000
143,000
12,200
245,122
Apple
294,866
96,169
consolidated
0
391,035
NVIDIA
130,497
0
0
0
130,497
Alphabet
40,340
43,224
0
264,590
350,018
Amazon
261,590
264,738
44,370
56,199
637,959
Meta
3,459
0
0
160,633
164,501
Broadcom
30,096
21,478
consolidated
0
51,574
TSMC
90,020
0
0
0
90,020
Oracle
6,376
5,573
41,012
0
52,961
Samsung
168,320
15,300
consolidated
38,533
222,153
Salesforce
0
3,067
34,828
0
37,895
Cisco
39,332
14,471
consolidated
0
53,803
IBM
15,700
20,910
26,143
0
62,753
SAP
4,020
4,140
29,560
0
37,720
Adobe
0
613
20,892
0
21,505
3.2 COGS and Gross Profit (USD M)
Company
Total COGS
Gross Profit
Gross %
Microsoft
74,114
171,008
69.8%
Apple
210,352
180,683
46.2%
NVIDIA
32,639
97,858
75.0%
Alphabet
146,306
203,712
58.2%
Amazon
326,288
311,671
48.9%
Meta
30,354
134,147
81.5%
Broadcom
19,065
32,509
63.0%
TSMC
40,120
49,900
55.4%
Oracle
15,915
37,046
70.0%
Samsung
141,570
80,583
36.3%
Salesforce
9,405
28,490
75.2%
Cisco
19,299
34,504
64.1%
IBM
27,201
35,552
56.7%
SAP
10,850
26,870
71.2%
Adobe
2,358
19,147
89.0%
3.3 OpEx Sub-Broken (USD M) · Centerpiece
Company
R&D
S&M
G&A
Restr/Impair
D&A (OpEx)
SBC
Total OpEx
Microsoft
29,510
24,456
7,609
0
consol
10,734
61,575
Apple
31,370
consol
26,097 (SG&A)
0
consol
11,700
57,467
NVIDIA
12,914
2,973
518
0
consol
4,737
16,405
Alphabet
49,326
26,543
16,381
0
consol
22,782
91,322
Amazon
88,544
37,704
12,415
0
consol
24,027
138,663
Meta
43,873
16,439
8,295
1,124
consol
15,928
64,767
Broadcom
9,310
2,111
1,830
264
consol
8,257
19,046
TSMC
6,650
850
1,620
0
consol
0
10,180
Oracle
8,908
8,362
3,325
0
5,037
3,678
21,693
Samsung
25,890
consol
25,540 (SG&A)
0
consol
0
51,430
Salesforce
5,516
12,704
2,957
268
2,140
3,000
21,285
Cisco
7,983
6,127
8,079
0
2,215
2,675
22,195
IBM
7,479
7,528
12,160
435
5,700
2,600
28,043
SAP
7,730
8,590
2,070
3,140
2,860
3,180
20,730
Adobe
3,944
5,930
1,430
396
998
1,891
12,484
OpEx stacked · R&D · S&M · G&A · SBC (USD B)
Total OpEx as % of Revenue
3.4 Operating Income and Margin
Company
Op Income
Op Margin %
Microsoft
109,433
44.6%
Apple
123,216
31.5%
NVIDIA
81,453
62.4%
Alphabet
112,390
32.1%
Amazon
68,593
10.8%
Meta
69,380
42.2%
Broadcom
13,463
26.1%
TSMC
39,720
44.1%
Oracle
15,353
29.0%
Samsung
29,153
13.1%
Salesforce
7,205
19.0%
Cisco
12,309
22.9%
IBM
7,509
12.0%
SAP
6,140
16.3%
Adobe
6,663
31.0%
3.5 Non-Operating · Tax · Net Income (USD M)
Company
Interest Inc
Interest Exp
FX+Other
Total Non-Op
Pretax
Tax
Eff Tax %
Net Income
Net %
Microsoft
3,157
-2,935
-4,653
-4,431
105,002
16,866
16.1%
88,136
36.0%
Apple
6,850
-3,750
269
3,369
123,485
29,749
24.1%
93,736
24.0%
NVIDIA
1,844
-247
249
1,846
83,299
10,419
12.5%
72,880
55.9%
Alphabet
5,660
0
6,573
12,233
124,623
24,505
19.7%
100,118
28.6%
Amazon
4,677
-2,406
-1,251
1,020
69,613
10,365
14.9%
59,248
9.3%
Meta
5,872
-516
-2,059
3,297
72,677
10,317
14.2%
62,360
37.9%
Broadcom
618
-4,096
176
-3,302
10,161
4,266
42.0%
5,895
11.4%
TSMC
1,850
-350
220
1,720
41,440
5,390
13.0%
36,050
40.0%
Oracle
458
-3,514
-86
-3,142
12,211
1,744
14.3%
10,467
19.8%
Samsung
2,900
-450
1,220
3,670
32,823
6,883
21.0%
25,940
11.7%
Salesforce
471
-241
34
264
7,469
1,272
17.0%
6,197
16.4%
Cisco
1,033
-1,363
-95
-425
11,884
1,564
13.2%
10,320
19.2%
IBM
456
-1,713
187
-1,070
6,439
424
6.6%
6,015
9.6%
SAP
210
-450
-515
-755
5,385
1,555
28.9%
3,830
10.2%
Adobe
348
-169
0
179
6,842
1,282
18.7%
5,560
25.9%
3.6 Per-Share
Company
Basic EPS
Diluted EPS
WASO Diluted (M)
Microsoft
11.86
11.80
7,469
Apple
6.11
6.08
15,408
NVIDIA
2.99
2.94
24,791
Alphabet
8.12
8.04
12,451
Amazon
5.66
5.53
10,712
Meta
24.61
23.86
2,613
Broadcom
1.26
1.23
4,791
TSMC
6.95
6.85
5,264
Oracle
3.82
3.71
2,822
Samsung
3.90
3.86
6,720
Salesforce
6.46
6.36
974
Cisco
2.55
2.54
4,063
IBM
6.53
6.43
936
SAP
3.25
3.19
1,201
Adobe
12.49
12.36
449
4.1 Balance Sheet · Current Assets (USD M)
Company
Cash+Eq
ST Inv
AR net
Inventory
Prepaid+Other
Total Current
Microsoft
34,704
40,839
56,924
1,246
26,021
159,734
Apple
29,943
35,228
33,410
7,286
47,120
152,987
NVIDIA
8,589
34,621
23,065
10,080
3,771
80,126
Alphabet
23,466
72,194
52,340
0
15,711
163,711
Amazon
78,779
22,421
55,776
34,214
-323
190,867
Meta
42,858
34,949
17,127
0
5,363
100,297
Broadcom
9,348
0
4,731
1,842
1,904
17,825
TSMC
56,610
21,570
8,120
3,930
3,660
93,890
Oracle
10,454
0
7,874
1,145
11,241
30,714
Samsung
34,270
56,270
34,910
26,760
6,520
158,730
Salesforce
8,536
5,464
11,414
0
4,907
30,321
Cisco
9,470
8,330
6,685
3,373
11,334
39,192
IBM
13,947
644
8,600
1,528
9,763
34,482
SAP
8,220
0
6,530
100
7,020
21,870
Adobe
4,714
3,176
2,569
0
2,201
12,660
4.2 Balance Sheet · Non-Current Assets (USD M)
Company
PP&E
Goodwill
Intangibles
Def Tax
Other LT
Total Non-Cur
Microsoft
154,552
119,220
27,597
22,948
28,112
352,429
Apple
45,680
0
0
19,499
146,814
211,993
NVIDIA
8,076
5,150
845
10,876
6,528
31,475
Alphabet
133,281
29,478
1,058
12,325
110,403
286,545
Amazon
252,665
23,335
-353
5,721
152,659
434,027
Meta
106,187
20,634
728
3,166
45,042
175,757
Broadcom
2,644
97,873
51,122
197
-4,215
147,821
TSMC
108,470
950
0
950
13,310
123,680
Oracle
21,536
62,483
-2,048
12,657
15,634
110,262
Samsung
121,890
5,900
0
6,850
55,410
190,050
Salesforce
3,238
49,088
12,918
3,975
3,388
72,607
Cisco
1,978
44,132
19,309
5,564
14,238
85,221
IBM
8,928
60,706
10,660
6,913
15,486
102,693
SAP
4,720
27,510
6,000
3,940
18,500
60,670
Adobe
1,993
12,769
2,821
0
-14
17,569
4.3 Total Assets (USD M)
Company
Total Assets
Microsoft
512,163
Apple
364,980
NVIDIA
111,601
Alphabet
450,256
Amazon
624,894
Meta
276,054
Broadcom
165,645
TSMC
217,570
Oracle
140,976
Samsung
348,780
Salesforce
102,928
Cisco
124,413
IBM
137,175
SAP
82,540
Adobe
30,229
4.4 Current Liabilities (USD M)
Company
AP
Accrued
Def Rev ST
ST Debt/Cur LT
Other Cur
Total Cur Liab
Microsoft
21,996
12,777
57,582
6,693
26,238
125,286
Apple
68,960
78,304
8,249
20,879
0
176,392
NVIDIA
6,310
11,737
0
0
0
18,047
Alphabet
8,542
55,183
4,306
3,197
17,155
88,383
Amazon
94,363
66,510
18,558
0
0
179,431
Meta
5,637
25,545
719
1,342
10,026
43,269
Broadcom
2,145
8,001
1,569
431
0
12,146
TSMC
12,190
15,660
2,120
11,810
0
41,780
Oracle
1,285
15,437
9,313
1,209
0
27,244
Samsung
14,780
15,280
4,120
28,540
0
62,720
Salesforce
1,543
6,675
17,335
15
1,253
26,821
Cisco
2,769
7,568
14,065
7,884
0
32,286
IBM
4,032
11,000
12,730
5,089
291
33,142
SAP
1,530
9,300
7,140
630
1,640
20,240
Adobe
1,231
1,893
6,730
3,026
0
12,880
4.5 Non-Current Liabilities (USD M)
Company
LT Debt
Def Rev LT
Op Lease Liab
Def Tax Liab
Other LT
Total Non-Cur Liab
Microsoft
42,688
0
12,728
2,618
60,366
118,400
Apple
85,750
10,798
12,430
0
22,660
131,638
NVIDIA
8,463
0
1,769
3,517
478
14,227
Alphabet
10,883
0
15,090
0
10,816
36,789
Amazon
54,894
0
78,483
25,451
665
159,493
Meta
28,826
0
20,613
1,395
-400
50,434
Broadcom
66,295
0
962
5,632
2,756
75,645
TSMC
31,760
200
3,780
3,270
7,360
46,370
Oracle
86,442
6,150
5,190
4,850
2,512
105,144
Samsung
8,850
0
2,470
1,890
6,720
19,930
Salesforce
8,433
176
2,466
172
5,566
16,813
Cisco
19,621
12,265
0
5,864
9,506
47,256
IBM
49,884
3,321
5,614
3,041
14,781
76,641
SAP
7,360
0
3,050
720
3,540
14,670
Adobe
6,124
480
1,564
0
479
8,647
4.6 Equity and Total L+E (USD M)
Company
Total Liab
Common+APIC
Retained
AOCI
Treasury
Total Equity
Total L+E
Microsoft
243,686
100,923
173,144
-5,590
0
268,477
512,163
Apple
308,030
83,276
-19,154
-7,152
0
56,950
364,980
NVIDIA
32,274
12,651
68,038
-1,362
0
79,327
111,601
Alphabet
125,172
84,270
240,514
300
0
325,084
450,256
Amazon
338,924
111,100
172,569
-753
0
285,970
624,894
Meta
93,703
82,504
100,257
-410
0
182,351
276,054
Broadcom
87,791
71,410
6,634
-190
0
77,854
165,645
TSMC
88,150
30,020
96,340
3,060
0
129,420
217,570
Oracle
132,388
27,438
-1,553
-17,297
0
8,588
140,976
Samsung
82,650
51,610
218,770
-4,250
0
266,130
348,780
Salesforce
43,634
60,691
6,922
-256
-8,063
59,294
102,928
Cisco
79,542
41,140
3,731
0
0
44,871
124,413
IBM
109,783
27,307
151,163
-23,600
-127,477
27,393
137,175
SAP
34,910
33,590
25,180
-11,140
0
47,630
82,540
Adobe
21,527
8,844
-222
80
0
8,702
30,229
5. Derived Metrics
Company
Gross %
Op %
Net %
R&D %rev
S&M %rev
G&A %rev
SBC %rev
Cur Ratio
D/E
ROE %
ROA %
ROIC %
Microsoft
69.8%
44.6%
36.0%
12.0%
10.0%
3.1%
4.4%
1.28
0.16
32.8%
17.2%
27.5%
Apple
46.2%
31.5%
24.0%
8.0%
consol
consol
3.0%
0.87
1.51
164.6%
25.7%
60.1%
NVIDIA
75.0%
62.4%
55.9%
9.9%
2.3%
0.4%
3.6%
4.44
0.11
91.9%
65.3%
88.4%
Alphabet
58.2%
32.1%
28.6%
14.1%
7.6%
4.7%
6.5%
1.85
0.03
30.8%
22.2%
28.2%
Amazon
48.9%
10.8%
9.3%
13.9%
5.9%
1.9%
3.8%
1.06
0.19
20.7%
9.5%
14.5%
Meta
81.5%
42.2%
37.9%
26.7%
10.0%
5.0%
9.7%
2.32
0.16
34.2%
22.6%
32.1%
Broadcom
63.0%
26.1%
11.4%
18.1%
4.1%
3.5%
16.0%
1.47
0.85
7.6%
3.6%
6.8%
TSMC
55.4%
44.1%
40.0%
7.4%
0.9%
1.8%
0.0%
2.25
0.25
27.9%
16.6%
25.7%
Oracle
70.0%
29.0%
19.8%
16.8%
15.8%
6.3%
6.9%
1.13
10.07
121.9%
7.4%
22.3%
Samsung
36.3%
13.1%
11.7%
11.7%
consol
consol
0.0%
2.53
0.03
9.7%
7.4%
10.5%
Salesforce
75.2%
19.0%
16.4%
14.6%
33.5%
7.8%
7.9%
1.13
0.14
10.5%
6.0%
8.4%
Cisco
64.1%
22.9%
19.2%
14.8%
11.4%
15.0%
5.0%
1.21
0.44
23.0%
8.3%
17.2%
IBM
56.7%
12.0%
9.6%
11.9%
12.0%
19.4%
4.1%
1.04
1.82
22.0%
4.4%
9.6%
SAP
71.2%
16.3%
10.2%
20.5%
22.8%
5.5%
8.4%
1.08
0.15
8.0%
4.6%
6.8%
Adobe
89.0%
31.0%
25.9%
18.3%
27.6%
6.6%
8.8%
0.98
0.70
63.9%
18.4%
44.6%
6.1 R&D Intensity Ranking
Meta leads at 26.7% of revenue on R&D reflecting Reality Labs ($17.7B op loss absorbed inside R&D) plus AI infra. TSMC lowest at 7.4% because a foundry runs heavy investment through capex/D&A in COGS.
6.2 S&M Efficiency Ranking
Salesforce at 33.5% is the definitional high-S&M SaaS model — direct enterprise sales. TSMC at 0.9% shows what a B2B fabless-customer model looks like. NVIDIA at 2.3% is astonishing for $130.5B in revenue.
6.3 G&A Leanness Ranking
NVIDIA at 0.4% G&A is genuine operating leverage. IBM at 19.4% is elevated by amortization-of-purchased-intangibles classification in some cases; comparability caveat applies.
6.4 SBC Intensity Ranking
Broadcom 16.0% SBC includes VMware retention grants and will normalize. Meta 9.7% · Salesforce 7.9% · Alphabet 6.5% represent structural SaaS/platform SBC baselines. TSMC and Samsung report near-zero SBC.
6.5 Total OpEx as % of Revenue
SaaS pure-plays (Salesforce 56.2% · Adobe 58.0% · SAP 55.0%) all run OpEx above 55% of revenue. NVIDIA at 12.6% and TSMC at 11.3% are the leanest — chip-adjacent stacks with cost concentrated in COGS.
6.6 Gross Margin Structure by Category
Category
Companies
Avg Gross %
Pure SaaS
Adobe 89.0% · Salesforce 75.2% · Oracle 70.0% · Microsoft 69.8% · SAP 71.2%
75.0%
Ad platform
Meta 81.5% · Alphabet 58.2%
69.9%
Hybrid infra/services
Amazon 48.9% · IBM 56.7% · Cisco 64.1%
56.6%
Chip/Semi
NVIDIA 75.0% · Broadcom 63.0% · TSMC 55.4%
64.5%
Hardware/Consumer
Apple 46.2% · Samsung 36.3%
41.3%
6.7 YoY Cost Structure Trends
Meta: R&D $38.5B FY23 to $43.9B FY24 (+14%); revenue +21.9% · R&D intensity declined from 29.4% to 26.7%.
Alphabet: R&D $45.4B FY23 to $49.3B FY24 (+8.6%); revenue +13.9% · R&D intensity 14.8% to 14.1%.
NVIDIA: R&D $8.7B FY24 to $12.9B FY25 (+49%); revenue +114% · R&D intensity 14.2% to 9.9%. Sharpest leverage move.
Microsoft: OpEx +8.7% vs revenue +15.7% · margin expansion via S&M discipline.
Salesforce: S&M % declined from 37% to 33.5% on rationalization.
6.8 Category Dollar Magnitude · Top 3 per Category
Large ($100B–$1T): R&D leader (% rev) SAP 20.5% · S&M efficiency TSMC 0.9% · G&A leanness TSMC 1.8% · Op margin TSMC 44.1%.
7. Company Detail Cards
See §7 of the markdown artifact for 15 detailed company cards summarizing sub-broken OpEx, key balance sheet items, and business commentary per company.
8. Cross-Sectional Rankings
Metric
Leader
Value
Laggard
Value
Gross %
Adobe
89.0%
Samsung
36.3%
Op %
NVIDIA
62.4%
Amazon
10.8%
Net %
NVIDIA
55.9%
Amazon
9.3%
R&D %rev
Meta
26.7%
TSMC
7.4%
S&M %rev (lowest)
TSMC
0.9%
Salesforce
33.5%
G&A %rev (lowest)
NVIDIA
0.4%
IBM
19.4%
SBC %rev (lowest)
TSMC/Samsung
~0%
Broadcom
16.0%
ROIC
NVIDIA
88.4%
SAP
6.8%
D/E
Alphabet
0.03
Oracle
10.07
9. Notes and Caveats
Fiscal year ends differ across the 15 companies.
Currency conversion at approximate FY-average rates.
GAAP vs non-GAAP: Salesforce, SAP, Broadcom, Oracle, Adobe show materially higher non-GAAP margins after SBC and acquisition amortization adjustments.
Apple and Samsung report SG&A on a consolidated basis; S&M vs G&A split not primary-disclosed.
Amazon Tech + Content ($88.5B) used as R&D proxy per Amazon 10-K classification.
TSMC and Samsung SBC materially lower reflects US-listed vs Asian-listed practice differences.
12. Sources
Microsoft 10-K FY24 (SEC EDGAR) · sec.gov CIK 0000789019